Hi!
I'm Heather
The award-winning artist behind Neon Rodeo, a multidisciplinary design studio rooted in reverence: for beauty, for the natural world, and for the wild thresholds of life.
What started as a flower shop in my home state of North Carolina has become something bigger — a creative home for work that blends soul, sustainability, and story.
My design journey started in 2018 and my work has been featured by artists like Suki Waterhouse, J. Cole, and Baxter Miller. In 2023, I was honored to be named a Mayesh Design Star for sustainability alongside designers like Sue McLeary and Alyssa Lytle, and I’ve collaborated with floral advocates like TJ McGrath and Beckie Feasby, and I have been lucky enough to partner with brands like East Fork Pottery, Liz Kelley Pottery, Lexington Glassworks, a well as a myriad of small-batch makers.
In 2021, I collaborated with photographer Cornell Watson for his acclaimed series, Behind the Mask, which now lives in the National Civil Rights Museum.
My designs are guided by principles of wabi-sabi — the handmade, imperfect, deeply human — and grounded in years of sustainable practice, from locally grown flowers to foam-free mechanics.
While flowers remain at the heart of my work, they are just the beginning. Neon Rodeo is expanding to include stained glass, embroidery, and other heirloom objects that live at the intersection of nature, mysticism, and memory. I’m also currently writing a book — part memoir, part myth — about family, spiritual awakenings, cowgirling, and what it means to choose life over and over again.